Influence of reputation on shareholder value

Research background: This paper focuses on the topic of reputation management. Reputation is a social construct. It based person’s opinion another person, thing, or organization. also highly dependent group interactions and socio-cultural environment. A good equated with high standing attributes credibility, honesty, reliability, responsibility, trust play major role here. applies to companies. The literature offers numerous studies in which influence brand value company examined. Their common tenor that they lead conclusion essentially relationship exists between reputation, value, shareholder value. Purpose article: aim this empirically test how can As proxy variable, represented by change Methods In study, data from EIKON database Thomson Reuters for values Interbrand were used. For total 147 companies, share prices, sales revenues, EBITDA, market-to-book ratio recorded basis ISIN. addition, summarized these companies according Interbrand. should be noted figures varied year year, as was missing newly added during years. Thus, depending smaller number than analyzed. Data 2010 2020 collected univariate regression analysis performed, we first tested whether could explain performance. Subsequently, further analyses conducted profit margin ratio. Findings & Value added: results show selected variables.